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Integrated Marketing Communications

Credits: 3
Course Number: 10-104-107

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Course Description

10-104-107 INTEGRATED MARKETING COMMUNICATIONS ...learn how to create, coordinate, and integrate advertising, public relations and marketing activities for a specific customer or audience. A campaign will be developed and presented.

Course Typically Offered

  • Fall
  • Spring

Most 冈本视频 classes are offered in 8-week sessions. Learn more about how our class schedule can help you succeed.

Credit for Prior Learning

How can I use this course to achieve my career goals?

This course is associated with the following programs:

What will I learn?

  1. Assess the role of Integrated Marketing Communication
  2. Propose creative brief
  3. Valuate a media strategy
  4. Select appropriate promotional tools
  5. Determine criteria to measure effectiveness
  6. Defend use of regulations and ethical advertising
  7. Design an Integrated Marketing Communication program
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3 classes found

Class Number: 23043

Date:
-
Delivery:
Online
Term:
Spring 2025
Session:
8W2
Online
3/26/2025 - 5/20/2025
$607.55

Class Number: 23042

Date:
-
Delivery:
Online Live
Term:
Spring 2025
Session:
8W1
Online
1/21/2025 - 3/17/2025
Web Conference
1/21/2025 - 3/11/2025
Tu — 5:30 PM - 8:20 PM
$607.55

Class Number: 82997

Date:
-
Delivery:
Online
Term:
Fall 2024
Session:
8W2
Online
10/23/2024 - 12/20/2024
$607.55