冈本视频

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Integrated Marketing Communications

Credits: 3
Course Number: 10-104-107

Course Description

10-104-107 INTEGRATED MARKETING COMMUNICATIONS ...learn how to create, coordinate, and integrate advertising, public relations and marketing activities for a specific customer or audience. A campaign will be developed and presented.

Course Typically Offered

  • Fall
  • Spring

Most 冈本视频 classes are offered in 8-week sessions. Learn more about how our class schedule can help you succeed.

Credit for Prior Learning

How can I use this course to achieve my career goals?

What will I learn?

  1. Assess the role of Integrated Marketing Communication
  2. Propose creative brief
  3. Valuate a media strategy
  4. Select appropriate promotional tools
  5. Determine criteria to measure effectiveness
  6. Defend use of regulations and ethical advertising
  7. Design an Integrated Marketing Communication program

Class Details

Class Number:
23043
Delivery:
Online
Term:
Spring 2025
Session:
8W2
Instructors:
Bradley Zima
Date Range:
-
Estimated Cost:
$607.55 *

Class Notes

  • This is an Online class that can be accessed anywhere using internet. For more information regarding this delivery and how to access your class, see www.nwtc.edu/onlinefaq.

  • The required digital course materials will be accessible via BlackBoard on or just prior to the first day of class. The fee for the materials is included as part of the ‘Digital Material Access Fee’ on your tuition statement. The optional purchase of a print version of the textbook is available through the 冈本视频 Bookstore.

  • The required digital course materials will be accessible via Canvas on or just prior to the first day of class. The fee for the materials is included as part of the ‘Digital Material Access Fee’ on your tuition statement. The optional purchase of a print version of the textbook is available through the 冈本视频 Bookstore.

Meeting Times

Dates Day(s) / Time Location(s)
03/26/25 - 05/20/25 Anytime
Anytime
Online

* Cost displayed is an estimate and may be discounted if attendees are residents of Northeast Wisconsin Back to cost

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