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Web Content Management

Credits: 3
Course Number: 10-135-181

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Course Description

10-135-181 WEB CONTENT MANAGEMENT ...this course provides the opportunity for the learner to develop the knowledge, skills, process and understanding to build, execute, analyze and report upon web campaigns within a Content Management System. Explore techniques and tools to monitor campaigns. Execute post-campaign measurements and ROI analysis.

Course Typically Offered

  • Fall
  • Spring

Most 冈本视频 classes are offered in 8-week sessions. Learn more about how our class schedule can help you succeed.

Credit for Prior Learning

What will I learn?

  1. Articulate how and why basic marketing concepts are relevant to web campaigns.
  2. Evaluate Content Management System tools to support web developers and non-programming skilled users.
  3. Implement a taxonomy of pages, posts and events while assigning and constraining content.
  4. Utilize tools to restrict various levels of users within Content Management System sites.
  5. Configure widgets commonly used within a Content Management Systems to curate content.
  6. Evaluate the components and technical requirements of an email campaign.
  7. Delineate how social media campaigns can be executed and measured.
  8. Articulate how analytical tools measure a web campaigns in order to report on their level of success.
  9. Characterize the security needs of sites utilizing Content Management Systems.
  10. Implement E-Commerce tools within Content Management System sites.
  11. Identify the process to install and implement a new Wordpress site.
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2 classes found

Class Number: 22546

Date:
-
Delivery:
Online
Term:
Spring 2025
Session:
8W2
Online
3/26/2025 - 5/20/2025
$496.55

Class Number: 22545

Date:
-
Delivery:
Online
Term:
Spring 2025
Session:
8W1
Online
1/21/2025 - 3/17/2025
$496.55