
Marketing Analytics
Credits: 3
Course Number: 10-104-174
Course Description
10-104-174 MARKETING ANALYTICS ...explore the theory behind data-driven marketing decisions. Learn the relevant tools and processes in performing data collections and analysis in delivering Return on Investment (ROI).
Course Typically Offered
Most 冈本视频 classes are offered in 8-week sessions. Learn more about how our class schedule can help you succeed.
How can I use this course to achieve my career goals?
This course is associated with the following programs:
What will I learn?
- Summarize the importance of measuring social media
- Identify metrics to support organizational goals and objectives
- Select the right analytics tool to meet the marketing objective
- Implement an analytics tool
- Evaluate social media effectiveness with analytics
- Communicate social media strategy and results to stakeholders
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