Integrated Marketing Communications

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Course Description

10-104-107 INTEGRATED MARKETING COMMUNICATIONS ...learn how to create, coordinate, and integrate advertising, public relations and marketing activities for a specific customer or audience. A campaign will be developed and presented.

Course Typically Offered

Fall
Spring

Most 冈本视频 classes are offered in 8-week sessions. Learn more about how our class schedule can help you succeed.

Credit for Prior Learning

Portfolio

How can I use this course to achieve my career goals?

This course is associated with the following programs:

What will I learn?

Assess the role of Integrated Marketing Communication
Propose creative brief
Valuate a media strategy
Select appropriate promotional tools
Determine criteria to measure effectiveness
Defend use of regulations and ethical advertising
Design an Integrated Marketing Communication program

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2 classes found

Date:: 03/26/2025 - 05/20/2025
Delivery:: Online
Term:: Spring 2025
Session:: 8W2

Online

3/26/2025 - 5/20/2025

$607.55

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Date:: 01/21/2025 - 03/17/2025
Delivery:: Online Live
Term:: Spring 2025
Session:: 8W1

Online

1/21/2025 - 3/17/2025

Web Conference

1/21/2025 - 3/11/2025

Tu — 5:30 PM - 8:20 PM

$607.55

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冈本视频