Integrated Marketing Communications
Credits: 3
Course Number: 10-104-107
Course Description
10-104-107 INTEGRATED MARKETING COMMUNICATIONS ...learn how to create, coordinate, and integrate advertising, public relations and marketing activities for a specific customer or audience. A campaign will be developed and presented.
Course Typically Offered
Most 冈本视频 classes are offered in 8-week sessions. Learn more about how our class schedule can help you succeed.
Credit for Prior Learning
How can I use this course to achieve my career goals?
This course is associated with the following programs:
What will I learn?
- Assess the role of Integrated Marketing Communication
- Propose creative brief
- Valuate a media strategy
- Select appropriate promotional tools
- Determine criteria to measure effectiveness
- Defend use of regulations and ethical advertising
- Design an Integrated Marketing Communication program
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