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Event Marketing

Credits: 3
Course Number: 10-104-125

Home » Academics And Training » Courses » Event Marketing » 10104125 2252 23057

Course Description

10-104-125 EVENT MARKETING...learn the event management process, including planning, securing sponsorships, promotion execution, and evaluation of special events (entertainment, industry, meeting/convention). Students will work toward the actual staging of an event (will require time outside of the classroom setting).

Course Typically Offered

  • Fall
  • Spring

Most 冈本视频 classes are offered in 8-week sessions. Learn more about how our class schedule can help you succeed.

How can I use this course to achieve my career goals?

This course is associated with the following programs:

What will I learn?

  1. Explore External and Internal Contingencies affecting Sports/Ent. marketing
  2. Identify Participants and Spectators as Consumers
  3. Explore Market Segmentation, Targeting, and Positioning
  4. Identify Sports/Event Product Concepts
  5. Identify Sports/Event Promotion Concepts
  6. Identify Sports/Event Sponsorship Programs
  7. Identify Sports/Event Pricing Concepts
  8. Complete an Event follow up report

Class Details

Class Number:
23057
Delivery:
In-Person
Term:
Spring 2025
Instructors:
Ronnie Coyle
Date Range:
-
Estimated Cost:
$496.55 *

Meeting Times

Dates Day(s) / Time Location(s)
01/23/25 - 05/15/25 Th
12:30 PM - 3:20 PM
Green Bay Campus Room BT227

* Cost displayed is an estimate and may be discounted if attendees are residents of Northeast Wisconsin Back to cost