冈本视频

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Event Marketing

Credits: 3
Course Number: 10-104-125

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Course Description

10-104-125 EVENT MARKETING...learn the event management process, including planning, securing sponsorships, promotion execution, and evaluation of special events (entertainment, industry, meeting/convention). Students will work toward the actual staging of an event (will require time outside of the classroom setting).

Course Typically Offered

  • Fall
  • Spring

Most 冈本视频 classes are offered in 8-week sessions. Learn more about how our class schedule can help you succeed.

How can I use this course to achieve my career goals?

This course is associated with the following programs:

What will I learn?

  1. Explore External and Internal Contingencies affecting Sports/Ent. marketing
  2. Identify Participants and Spectators as Consumers
  3. Explore Market Segmentation, Targeting, and Positioning
  4. Identify Sports/Event Product Concepts
  5. Identify Sports/Event Promotion Concepts
  6. Identify Sports/Event Sponsorship Programs
  7. Identify Sports/Event Pricing Concepts
  8. Complete an Event follow up report
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1 classes found

Class Number: 23057

Date:
-
Delivery:
In-Person
Term:
Spring 2025
Green Bay Campus Room BT227
1/23/2025 - 5/15/2025
Th — 12:30 PM - 3:20 PM
$496.55