Consumer Behavior
Credits: 3
Course Number: 10-104-176
Course Description
10-104-176 CONSUMER BEHAVIOR ...examine consumer motivation and personality, information processing, lifestyles, group influences, purchase and post-purchase behavior in a market-based economy.
Course Typically Offered
Most 冈本视频 classes are offered in 8-week sessions. Learn more about how our class schedule can help you succeed.
Credit for Prior Learning
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What will I learn?
- Explain the role of consumer behavior in business and society
- Apply the concepts of marketing strategy and marketing tactics to describe the way firms go about creating value for consumers
- Identify key differences between intentional and unintentional learning by consumers
- Identify factors that influence consumer comprehension
- Classify basic consumer motivations
- Determine why lifestyles, psychographics, and demographics are important to the study of consumer behavior
- Correlate consumer uses of social media with traditional group and interpersonal influence
- Correlate consumer culture and social media
- Explain the role of social media and consumer decision making
- Explain the effect social media has on the evaluation of alternatives and consumer choice
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